Disclaimer: This post and giveaway were made possible by Double Duty Divas and Old Spice. I was compensated for my
participation in this campaign, but all opinions are 100% mine!
Old Spice is back with a new
campaign – introducing “Dadsong,” which comes on the heels of last January’s
much-buzzed about “Mom Song” – in which moms lamented that Old Spice sprayed a
man onto their sons. Now, it’s dad’s turn to tell his side of the story with
another humorous, over-the-top song from Old Spice.
“Gifting Old Spice is a holiday tradition passed on from grandfathers to dads to sons –
helping smellcome new generations of boys to manhood across the world each year. The parental reaction to this masculine rite of passage however often results in a clash of differing opinions between mothers and fathers, as humorously illustrated in the newly released Old Spice “Dadsong” (:60) integrated ad campaign. At the center of the mom-dad debate is Old Spice Re-fresh Body Spray, the gift that keeps on giving one spray at a time with its patented sweat-activated Re-fresh Technology, ensuring “One Spray Lasts All Day” and bringing an end to the juvenile overspraying epidemic in this country.“
“While it’s natural for moms and dads to have different emotional responses to their sons growing up, it’s every parent’s goal to raise their son to be a confident man who smells as amazing as a VHS collection of 1980s action movie training montages,” said John Sebastian, Old Spice Brand Director at Procter & Gamble. “It’s time for Old Spice and moms and dads around the world to come together to smellcome their sons to manhood.”
This holiday season, giving the gift of manhood couldn’t be easier with Old Spice Re-fresh Body Spray. Perfect for any stocking, it’s the gift that keeps on giving one spray at a time. Re-fresh Body Sprays contain a P&G proprietary Re-fresh Technology that features a patented cyclic molecule with an empty core that absorbs some fragrance as the Body Spray dries on the skin.
As a guy sweats, fragrance is pushed out of the core releasing bursts of scent when a guy needs it the most. With Old Spice Re-fresh Body Spray, “One Spray Lasts All Day,” helping guys around the world “Scent Responsibly” by eliminating the need for guys to overspray or reapply throughout the day.
Get Your Savings On!
In the spirit of the holiday season, Old Spice will offer special savings on Old Spice Re-fresh Body Spray in the P&G brandSaver® in newspapers across the U.S. on Sunday, Nov. 30, as well as for download on http://www.coupons.com for redemption at retailers nationwide.
Old Spice HoliSPRAY Toy Donation Exchange
In a boy’s journey to manhood, toys provide laughter, fun and exploration of the world. Building off the “Dadsong” ad creative, and bringing attention to the massive quantities of boxed up children’s toys in garages and attics around the country, Old Spice will launch a holiday toy donation program with non-profit Second Chance Toys, an organization dedicated to keeping plastic toys out of landfills by donating them to children in need throughout local communities in the U.S.
The Old Spice HoliSPRAY Toy Donation Exchange, which runs from Dec. 3 through Dec. 15, encourages moms and dads to donate their sons’ gently used plastic toys in exchange for Old Spice Re-fresh Body Spray. For more information on the Old Spice HoliSPRAY Toy Donation Exchange, visit www.secondchancetoys.org/corporate-sponsorships/oldspice.
“Old Spice Holiday Smellcome to Manhood” Kit Giveaway
One lucky person will win an Old Spice Holiday Smellcome to Manhood.
- Old Spice Re-fresh Body Spray – The gift that keeps on giving, one
spray at a time. Be among the first to enjoy new Old Spice Timber – the
best way to get that lumberjacky smell without working at a local tree
- Old Spice T-Shirt – The manliest chest tattoo on the planet without the regret when you turn 60.
- Old Spice Branded Earbuds – Silence mom’s singing in the car. You’re welcome.
- Bear Paws Meat Tool – Cutlery. Your dad, his friend Dave and Uncle
John will be impressed with when you’re given the reins to carve the
- Duct Tape – Fix anything on the planet, except holiday lights, where only half the strand works.
- Art of Manliness Book – Full of wisdom and New Year’s Resolutions.
- “Scent Responsibly” Instructions – Nothing will earn you grandma’s
fruitcake faster than overspraying. Thanks to Old Spice Re-fresh
technology – where one spray lasts all day – you can smell like a man
and not a middle school locker room.
- Smellcome to Manhood Certificate – A made-up diploma for the inside of your locker or to add to your LinkedIn profile.